Facederma: WooCommerce to Shopify Plus with B2B for salons
Facederma is a Slovak professional skincare brand with its own clinic in Bratislava. As the developer on the project I handled the move from WooCommerce to Shopify Plus and the full build to the client’s brief, for retail customers and salons alike.
- Client
- Facederma
- Industry
- Professional skincare
- Platform
- Shopify Plus, previously WooCommerce
- Market
- Slovakia, priced in euros
- Customers
- Retail customers and salons
- My role
- Developer on the project
Starting point
The old store ran on WooCommerce. Products, content and customers had to move without losing search rankings, and wholesale had to be separated: salons buy at their own prices with their own access to the store.
Project scope
- MigrationProducts, content, customers and the redirect map moved off WooCommerce.
- B2B cataloguesA separate wholesale branch for salons, with their own prices and access.
- Loyalty programmeEarning and spending points tied to the customer account.
- NewslettersEmail flows configured and signup wired into the store.
- Catalogue by skin concernCategories built around a specific need, plus filters and bundles.
- Product pagesIngredients, reviews and related-product recommendations.
What runs on the site today
- The loyalty programme returns 2% of every further order as credit on the customer account.
- A “Facederma pre salóny” page with partner registration and wholesale pricing.
- Categories by skin concern, such as wrinkles, acne, pigmentation or hydration.
- Bundles that list the products they contain.
- Newsletter signup and partner registration straight from the home page.
My work
The full build to the client’s brief: catalogue structure, a B2B branch for salons, the loyalty programme, email marketing and product pages.
Working on something similar?
Send a short description of where the store is now and what it needs to do. I’ll go through it, ask what is missing and suggest a realistic next step.
Discuss a similar migration ↗︎Related articles
- Migrating to Shopify: Data, SEO and a Safer LaunchA practical Shopify migration checklist covering products, customers, orders, integrations, URL redirects, testing and launch planning.→
- Shopify vs WooCommerceShopify or WooCommerce in 2026? Compare cost, hosting, maintenance, design, SEO, performance and technical ownership for Czech and Slovak stores.→
- Shopify B2B in 2026: Standard Plans vs Shopify PlusShopify B2B in 2026: features on Basic, Grow and Advanced, catalogue limits and the cases that still require Shopify Plus.→