Peace of Alm: a theme in the brand’s colours and type

The brand has a strong visual identity: a periwinkle colour, Almík the marmot mascot and its own typefaces. An off-the-shelf theme gives the store a reliable base, but on its own it looks like any other store on the same theme.

Parents choosing skincare for a baby decide by ingredients, certification and suitability for sensitive skin. That information has to be visible right at the product.

• Theme customisationThe Wonder theme adapted to a store with five products and bundles.
• Matched to the brandColours, mascot illustrations and custom typefaces across the store.
• Property labelsColoured labels on products, for example ingredients or certification.
• Discounted bundlesProduct sets with the original and bundle price and a list of what is inside.

Appfleece lists this project as upcoming on its references page. The scope comes from that description and from the live site. Source: Appfleece references (upcoming) (checked 7 Nov 2026).

• Adapting the theme to the brand’s visual identity.
• Custom typography: headings in Gazpacho, body text in Avenir Next.
• Product property labels, such as “NATRUE certified”, “Natural ingredients” or “Soothing”.
• Discounted bundles: a product made of several items, with the original price, the discount and a list of what it contains.

The two parts of the store that show the work best. Prices were checked on the live site on 7 November 2026 and may change.

• Kompletní sviští rituál: five products for CZK 1,599 instead of CZK 1,935.
• Každodenní trio: three products for CZK 899 instead of CZK 1,057.
• Individual products at CZK 289 to 489, without a discount.
• Property icons on every product: made in the Alps, from age 0, dermatologically tested, NATRUE certified.

Send a short description of where the store is now and what it needs to do. I’ll go through it, ask what is missing and suggest a realistic next step.

• Shopify Theme vs Custom Redesign: When to UpgradeHow to choose between a ready-made Shopify theme, custom sections and a broader redesign focused on mobile UX, performance and maintainability.→
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• Shopify Support vs Developer vs AgencyHow to choose between Shopify Support, a theme or app vendor, an independent developer and an agency for store maintenance and fixes.→

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