Shopify in 2026 offers most B2B features across the Basic, Grow, Advanced and Plus plans without a separate extra charge. However, some advanced options are reserved for Advanced or Plus plans. Therefore, it is no longer accurate to say that any B2B online store automatically requires Shopify Plus; the availability of specific functions needs to be verified according to the current plan.
Shopify announced the change on April 2, 2026: company profiles, up to three catalogs with custom pricing, quantity rules, stored cards and payment terms are now available on Basic, Grow and Advanced as well as Plus. B2B market catalogs on the lower plans require the new Shopify Markets. Plus still adds unlimited catalogs, direct catalog assignment to a company or location, deposits and partial payments. A smaller wholesale operation can therefore delay the Plus decision until it reaches a specific limit.
B2B model in Shopify
In Shopify, a B2B customer is organized by company and its locations. One business can have multiple branches, shoppers and rules. The catalog determines the available products and prices, quantity conditions may govern minimum or multiple orders.
| Element | Practical meaning |
|---|---|
| Company | A business organization that buys |
| Company branch | A branch with its own addresses, customers and conditions |
| Catalogue | Selection of products and prices for a specific group |
| Quantity rules | Minimums, maximums and multiples of the ordered quantity |
| Quantity pricing | Price bands according to the quantity taken |
Blended or dedicated B2B store?
A blended store serves both B2C and B2B customers in one place. It shares products and traffic, but adds rules for business customers. A separate B2B store can have its own content, catalog and process. The first variant simplifies administration, the second offers a clearer separation, but increases the operational complexity.
Brand, assortment, logistics, team and whether the B2B customer needs a significantly different shopping experience influence the decision. It is not appropriate to separate stores just for the impression of a "big enterprise solution".
When Shopify Plus might make sense
- The project needs functions or capacities available only in a higher plan
- An organization manages multiple stores and teams in a broader operating model
- The order process, automation or B2B operation have advanced requirements
- The difference in conditions and operation is defensible with real data
- Both the technical and commercial team have the capacity to use advanced capabilities
Plus, on the other hand, may not make sense if the store is still dealing with a basic catalog structure, inconsistent data, or a weak mobile interface. A higher plan will not solve problems that arise in the assignment, content or internal process.
B2B relies on data and integrations
Business customers expect correct pricing, availability, billing information and history. If the source data is in ERP or PIM, synchronization needs to be clearly designed. Customer login, permissions and order testing in individual roles are also critical.
Some features may be incompatible with B2B or require different settings. For example, Shopify notes in its documentation the limitations of some expedited payments, subscriptions, and apps. Current compatibility must be verified before implementation, not at launch.
Questions before deciding
Companies, branches, buyers, approvers and their authorizations.
Catalogue, contractual pricing page, quantity, currency and possible approval.
Products, warehouse, customers, orders and accounting process.
Separate the necessary process from the habit from the old system.
Shopify Plus is a tool, not a strategy. It only brings value when it solves a specific operational or business need.
Frequently asked questions
When does Shopify Plus make economic sense?
When the business actually uses more advanced operational or business capabilities and their benefits outweigh the higher cost of the plan. Turnover alone without knowledge of the processes is not a sufficient decision criterion.
Can B2B and B2C be combined in one shop?
Shopify supports shared and separate layouts. The choice depends on product range, pricing, content, team, integrations and the desired business and end customer experience.
Is every B2B feature only available on Shopify Plus?
Availability varies by specific feature and plan and is subject to change. Before the proposal, it is therefore necessary to verify the current documentation for catalogs, companies, branches, prices and the ordering process.
Do you have a B2B project or an existing sales process?
Send a brief description of your customers, pricing and systems. I can help structure the requirements and determine what needs to be verified against Shopify's current capabilities.
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