JH.
CZEN
Discuss Plus ↗︎
Shopify Plus · Czechia and Slovakia · 2026

Shopify Plus.
When it makes sense
and when it doesn't.

Shopify's enterprise plan. A lot of what used to sell it now runs on lower plans, so it is worth asking specifically what your store would actually use it for.

Assess my case Decision criteria
2Plus projects: Posedla and Facederma
4markets in the Posedla project
1:1you deal directly with the developer
See references
Posedla Facederma Molecules of Life Appfleece Surprise Drinks Bohemian Coffee House Peace of Alm EcoHaus Verra JMB Dude Stuff
Decision criteria

Who Plus fits
and who it doesn't.

The deciding question is whether you need specific things lower plans cannot do. If two or more points on the left apply, Plus is worth costing out.

Plus makes sense when…

  • You need a custom app with Shopify Functions: cart validation, hiding delivery or payment options conditionally, or non-trivial discount logic. On lower plans there is no way around it.
  • You want a second storefront for another country, brand or wholesale channel.
  • In B2B you hit the three-catalogue limit, or need pricing assigned to a specific company, deposits or partial payments.
  • Integrations with ERP, PIM or a warehouse are running into API limits.
  • You operate more stores or warehouses than lower plans cover.
  • You use a third-party payment gateway and the 0.6% fee is material at your volume.

Plus can wait when…

  • You run one store, one market and a standard checkout. Advanced covers that.
  • You are dealing with untidy data, content or a weak mobile experience. A higher plan does not fix those, it just costs more.
  • Your B2B needs are met by three catalogues and basic company profiles, both on Basic, Grow, Advanced and Plus since April 2026.
  • You want Plus for the badge. Customers cannot tell which plan you are on.
  • You lack the capacity to use those capabilities. Plus is infrastructure; the results come from the store you build on it.
Plus vs lower plans

What Plus actually adds
in 2026.

Through 2026 a lot of capability moved down to lower plans. So the table keeps only what is a real difference today.

AreaLower plansShopify Plus
Checkout UI extensionsThank you and order status pages, except StarterAlso information, shipping and payment steps
Custom app with FunctionsNot possibleYes: a custom app containing Functions
Number of storesOneMain store plus 9 expansion stores
B2B cataloguesUp to 3Unlimited, assignable to a company or location
B2B paymentsPayment terms, vaulted cardsAdds deposits and partial payments
API limits100 points/s, 200 on Advanced1,000 points/s
Inventory locations10Up to 200
Third-party gateway fee0.6% on Advanced0.2%
Staff accountsLimitedUnlimited
SupportStandardPriority, 24/7

Sources: Shopify Plus plan · B2B by plan · GraphQL Admin API rate limits · Shopify Functions · Plus pricing. Checked 7 Nov 2026. · Google Search Central: site moves

Shopify Flow, Markets and core B2B features are available on lower plans. Checkout customisation depends on the target: information, shipping and payment UI extensions require Plus; Thank you and order status extensions do not, except on Starter. Check Shopify’s checkout technology comparison before choosing a plan.

Cost

What Plus costs
and what to add to it.

The plan fee is only part of the budget. On most projects the larger line item is development, integration with local systems and ongoing maintenance.

€2,100per month on a three-year term
€2,250per month on a one-year term
9expansion stores included

These figures are published by Shopify for EU and EEA countries in its Plus plan help article; its pricing page shows “from €2,100”. They include the main store and nine expansion stores, unlimited staff accounts and priority support. Checked 7 November 2026.

On top of the plan you need to budget payment processing, apps and above all implementation: theme work, data migration, integrations and testing. In the first year implementation is usually the larger cost.

More complex, higher-volume businesses may pay a variable platform fee based on revenue and business model. Shopify publishes neither the rate nor the threshold, and the numbers circulating online are mostly out of date. Insist on getting the terms in writing from Shopify's sales team.
How migration runs

What the move
actually involves.

Changing the Shopify plan does not require a data migration. Preparation and testing of checkout, features and integrations take their own time. When moving from another platform, the schedule depends on the catalogue, content, integrations and scope of changes. A realistic timeline follows a review of the brief.

01 Audit and scope

What the store does today, which apps and integrations are in play, and what stops or starts making sense on Plus.

02 Architecture

Store structure, B2B model, checkout logic and data flows. This is where it is decided what becomes a Function, an app, or stays in the theme.

03 Build and data

Theme, custom functionality, integrations and data transfer. In parallel, the redirect map, so search rankings survive.

04 Testing and launch

The order process end to end, on real combinations. Followed by a period of close attention after go-live.

Discuss a specific brief ↗︎
Plus experience

Projects where I worked
on Shopify Plus.

On both projects I worked as a developer: at Posedla within the Appfleece agency team and later directly with the brand, at Facederma as part of the project team. See the Facederma move from WooCommerce to Plus, including B2B catalogues and the loyalty programme.

PosedlaMigration to Shopify Plus · 4 markets

Jakub has helped us build and grow our Shopify store both as a freelancer and as part of an agency. He has a great working attitude and is always looking for out-of-the-box solutions. I can highly recommend Jakub to any Shopify store owner.

JD
Jiri DuzarCo-Founder · Posedla
✓
AppfleeceEmployer recommendation · Shopify Plus

On one client's Shopify Plus store he took ownership of a B2B subproject end to end: he led it independently, dealt directly with a demanding client, and came back not with reasons why something couldn't be done, but with a real, workable solution.

AC
Adam CharvatAppfleece · original LinkedIn recommendation
↗︎
Frequently asked

What people ask
most often.

Answers are based on what Shopify itself publishes. Where it publishes nothing, I say so plainly.

At what revenue does Shopify Plus pay off?

Revenue on its own is not the deciding criterion. One directly comparable cost is the third-party gateway fee: Plus charges 0.2%, Advanced 0.6%. The difference breaks even roughly where the saving on fees exceeds the difference in plan cost. Otherwise the need for specific capabilities decides it.

What does Shopify Plus cost?

For EU and EEA countries Shopify lists €2,250 per month on a one-year term and €2,100 per month on a three-year term. That includes the main store and 9 expansion stores; Shopify does not publish a price for further stores. More complex, higher-volume businesses may also pay a variable platform fee based on revenue and business model, at a rate Shopify does not publish.

Can I customise checkout without Shopify Plus?

It depends on the part of checkout. Checkout UI extensions in the information, shipping and payment steps require Shopify Plus. Thank you and order status extensions are available on lower plans except Starter. Public apps can deliver Functions to lower plans; a custom app containing Shopify Functions requires Plus. Availability also depends on the specific Function API.

B2B is on lower plans now. Why pay for Plus?

Since 2 April 2026 company profiles, up to three catalogues, volume pricing and payment terms are on Basic, Grow, Advanced and Plus. Plus adds an unlimited number of catalogues, direct catalog assignment to a company or location, deposits and partial payments. If three catalogues cover you, you do not need Plus for B2B.

How long does migrating to Shopify Plus take?

Changing the Shopify plan does not require a data migration. Preparation and testing of checkout, features and integrations take their own time. When moving from another platform, the schedule depends on the catalogue, content, integrations and scope of changes. A realistic timeline follows a review of the brief.

Will migration cost us search rankings?

Rankings and traffic can fluctuate during a migration even when redirects are correct. Reduce the risk with a URL map, preservation of important content, correct canonicals and indexing, and checked internal links. After launch, monitor Search Console, errors and traffic. Neither rankings nor a recovery date can be guaranteed. Customer accounts moved from another platform also need an appropriate password-reset process.

Next step

Not sure whether
you need Plus?

Tell me what the store runs today and what it needs to do. I will also tell you when I think you do not need Plus, and what makes sense instead.

Project assessment Describe your situation Platform, what you are solving, and your timeline. Still reading Shopify blog Development, tooling and platform updates explained. See the work Shopify projects Case studies and verified client references.
  1. 01 I review the store and what you describe
  2. 02 I add the questions still missing
  3. 03 I tell you whether Plus is needed, and what next