Case study · Entering the German market

Molecules of Life

Molecules of Life: a new store for the German market

Czech natural cosmetics brand Levandulové údolí entered Germany under a new brand, Molecules of Life. The Czech side stayed on Shoptet, and a separate Shopify store was built for Germany. On the Appfleece project team I built parts of the storefront.

Client
Molecules of Life
Industry
Natural cosmetics and organic products
Platform
Shopify, Czech store stayed on Shoptet
Market
Germany, priced in euros
Duration
2 months
My role
Storefront development, Appfleece team
01 Product detail
02 Mobile interface
01

Starting point

The company needed to open a new market quickly without putting the working Czech store at risk. A separate Shopify store was built next to Shoptet, with its own identity, German localisation and content the team manages itself.

02

Project scope

  • A new brand for a new marketThe move from Levandulové údolí to Molecules of Life, store identity included.
  • Three product templatesLayouts for organic products, botanicals, and stays with treatments.
  • Content without codeMetaobjects and metafields, so the team edits copy and sections from the admin.
  • The Knowledge Garden blogEducational articles on lavender, cosmetics and sustainable practice.
  • German localisationEuro pricing, German payment methods, tax setup and legal texts.
  • Handover and trainingA series of sessions so the client team could run the store itself.
03

My work

The product pages and mobile interface shown in the videos, including changes that make a larger catalogue easier to manage.

04

Working on something similar?

Send a short description of where the store is now and what it needs to do. I’ll go through it, ask what is missing and suggest a realistic next step.

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05

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