Shopify Plus is Shopify's highest plan, designed for businesses that need advanced multi-store management, larger B2B scenarios, greater operational capacity or plan-specific checkout customisation. Higher turnover alone is not a reason to upgrade. What matters is whether the business will use capabilities that standard plans do not provide.
Shopify Plus makes sense when the project demonstrably needs its advanced capabilities: unlimited B2B catalogues, direct company catalogues, plan-specific checkout customisation, multiple eligible stores or higher operational limits. Turnover or growth ambitions alone are not sufficient reasons to upgrade.
What changed in 2026
The difference between Shopify Plus and standard plans changed in 2026. According to Shopify's current B2B feature comparison, Basic, Grow and Advanced now include company profiles, payment terms, self-service ordering, quantity rules and up to three active catalogues across B2B markets. These requirements alone no longer justify Plus.
Plus retains advanced capabilities such as unlimited B2B catalogues, direct catalogue assignment to a company or location, deposits and partial payments. Shopify Scripts also stopped running on 30 June 2026, so stores with legacy custom logic need compatible apps or solutions based on Shopify Functions.
The Spring '26 Edition also brought broader support for agentic commerce and AI sales channel management. It is a new distribution channel, not a replacement for quality product data, a usable online store or regular SEO.
Which Plus features matter
| Area | What Plus adds | What to check before making a decision |
|---|---|---|
| B2B | Unlimited catalogs, direct company catalogs and selected advanced payment scenarios | Whether the features available on Basic, Grow or Advanced are not enough |
| Multiple stores | Main store and up to nine eligible expansion stores under the contract | Each store has its own data, settings, apps and theme licence |
| Checkout | More advanced extensions, Checkout Branding API and specific B2B/D2C scenarios | Which modification do you really need and whether it is available on the chosen plan |
| Technical possibilities | More API resources, the ability to request higher limits, and custom apps with Shopify Functions | The real load of the integrations and the specific limits of the APIs used |
| Operations | Up to 200 locations, priority support, staging stores and organisational tools | How many of these capabilities the team will actually use |
| Headless | Up to 25 storefronts in Hydrogen hosted on Oxygen | Whether the benefit of the custom customer layer outweighs the cost of development and Shopify admin |
Shopify's current Plus documentation includes nine expansion stores with a standard Plus plan. Eligibility and paid theme licensing still need to be reviewed for each store.
Checkout Extensibility is not one feature with one availability rule. Thank you and order-status extensions are available on every plan except Starter, while checkout UI extensions in the information, shipping and payment steps and the Checkout Branding API require Plus. Shopify Functions also vary by API and app distribution method. The exact design should therefore be checked against current documentation before estimating the project.
How much does Shopify Plus cost?
As of 13 August 2026, Shopify lists EU pricing of EUR 2,250 per month on a one-year term and EUR 2,100 per month on a three-year term. Larger or more complex businesses may receive terms that include a variable platform fee based on turnover and business model. Confirm the final terms directly with Shopify because pricing and contract conditions can change.
The plan is only one part of the total cost. The budget typically includes design, theme development, data migration, app, integration, testing, theme licensing for individual production stores, and subsequent technical management.
- Check the price and contract length directly in the current Shopify Plus pricing page
- List all production stores and verify their eligibility as expansion stores
- Factor in separate theme licenses and any app fees for each store
- Separate one-time implementation from regular operating costs
- Get payment fees and any individual conditions confirmed in writing
Czech and Slovak requirements
Shopify Payments is currently available to eligible businesses in Czechia. Slovakia is not on the official supported-country list, so a Slovak store needs a third-party provider available in its Shopify admin. Verify payment methods, carriers, invoicing and ERP connections against the store's country and operating process.
Plus itself does not provide local transport, accounting or product integrations. These can be solved by a ready-made app, middleware or custom integration. It is important to describe the source of the data, the responsibility of the individual systems, the behavior in the event of an error and the method of subsequent support.
Proven experience: Posedla
I worked on the Shopify project of the Posedla brand first as part of the Appfleece team and later also in direct collaboration with the brand. My role included developing and modifying the customer interface, working with the theme and selected parts of Posedla Academy. I led the B2B subproject independently, including direct communication with the client.
Jakub helped us build and develop our Shopify online store, both as a freelancer and as part of an agency. He has a great working attitude and is always looking for unconventional solutions. I can warmly recommend Jakub to every owner of a Shopify online store.Jiri Duzar · Co-Founder, Posedla
The reference documents my personal work on the project. It is not a claim that I have single-handedly delivered the entire migration, all the regional stores or all the brand integrations.
When Plus makes sense
- Yes: you need advanced B2B capabilities that are not available on a standard plan
- Yes: you operate multiple eligible stores and use organizational management Plus
- Yes: a specific request for checkout, API or custom Functions has been technically validated
- Rather not: the main issue is content, mobile interface, speed or unclear customer journey
- Rather not: the decision is based solely on turnover or the expectation that a higher plan will automatically increase conversions
Shopify Plus is an investment in operational capabilities. It has value only if it solves a specific limitation and the benefit outweighs the cost of the plan and implementation.
Frequently asked questions
Is Shopify B2B only available on Plus?
No. From 2026, basic B2B functions are also available on the Basic, Grow and Advanced plans. Plus adds, for example, unlimited catalogs, direct company catalogs and selected advanced payment options.
How much does Shopify Plus cost in the Czech Republic?
As of 13 August 2026, Shopify for EU countries is quoting €2,250 per month on a one-year contract and €2,100 per month on a three-year contract. Individual terms and conditions may apply to more complex and larger transactions.
Are there more stores included in Plus?
A standard Plus contract supports a main store and up to nine eligible expansion stores. Stores work independently, they don't automatically share data, and each production store needs its own paid theme license.
Is Plus worth it because of higher turnover?
Turnover is only one factor. More important is whether the business will use the specific features, limits and organizational tools of Plus and whether their benefits will outweigh the price of the platform and implementation.
Do you need to verify that Plus matches your specification?
Send me a description of the current store, markets, B2B model and necessary integrations. I can help separate the requirements available on the regular plan from those that really require Plus.
Describe the project →︎Resources and further reading
- Shopify Help Center: Shopify Plus plan, pricing and features
- Shopify Help Center: B2B features by plan
- Shopify Help Center: expansion stores
- Shopify.dev: checkout technology availability by plan
- Shopify Help Center: Shopify Payments supported countries
- Shopify B2B in 2026: standard plans or Plus
- Migrating to Shopify: data, SEO and a safer launch